As traders, we all know the importance of driving traffic to our websites. More traffic means more page views plus add-to-trolleys and therefore more sales (at least, that's what we hope!). To do this, we employ a variety of strategies and channels: AdWords, social media campaigns, which make our site SEO, etc.
However, the question arises if you go through all these investments in time and money in order to get a new traffic is worth it.
According to an analysis of more than 18,000 small and medium-sized e-commerce sites, the return of traffic to ecommerce sites considerably exceeds the new traffic in terms of time spent on the site (2.52 minutes for new visitors 5 , 52 minutes against visitors) Views per visit back (3.88 pages for new visitors vs 5.55 pages for return visitors).
The results of the research also say that returning visitors are more likely to buy and promote your site to others. All this suggests that, instead of putting all their efforts to attract new traffics, e-commerce sites might find it more helpful to develop strategies to recruit your existing traffic.
In this article I will talk about 4 ways you can get more sales from your existing traffic channel with new user participation everyone is talking about: push notifications sites.
A quick introduction: Push notification sites are messages that you can click that websites can send to your subscribers. These work at offices, telephones and tablets. These notifications are available in real time, that is, even if the site is closed.
Let's start with 4 tips to increase existing website sales of push traffic notifications.
1. Inform a special / discount sale existing users
All types of e-commerce sites have discount and sales campaigns. It is a quick and effective way to increase the volume of sales and the shape also makes for more loyal customers. The problem is how to disseminate this information on discounts, coupon codes and sales to users. Some of the ways that often employ e-commerce providers are email, social media, paid campaigns, on-site advertising, and so on.
However, this is not enough if you want to attract enough eyes on your new brilliant contract. On the one hand, most of them require an initial effort by the surfer (check your email, browse social networks, looking for something related to you in Google, etc.). For transactions with a time limit, such as "50% discount for the next 5 days", where it is essential that people know this information in real time, using the above channels often, A large part of your audience knows the business only after the expiration.
In these cases, browser push notifications are their savior. These messages are real-time and require no initial effort by the user (all you need is an Internet connection). It also encourages instant feedback by the user. This gives an advantage when it comes to promoting instant offers.
2. Provide customized offers based on site behavior
Providing customized offers based on site performance is a great way to recover lost visitors. For example, if a user spent a few minutes on a particular product page, send a push notification stating that a 20% discount is available on the product for the next 60 minutes.
Or, if the user bounced after browsing some of the latest award-winning films, by direct Oscar notification of the best winning movie last year.
This is one of the best use cases for browser push notifications in the ecommerce industry that notifications can be configured so that they are sent immediately after the user leaves the page.
This makes it more useful than other channels because there is no delay between the bounce message and is more likely so that the user will return to the site.
3. Send a reminder to retrieve abandoned carts
Abandoned cars is the nightmare world of e-commerce. This is something that all e-commerce sites are familiar with. According to a study conducted by the Baymard Institute, 2 out of 3 carts are abandoned on average.
One way that ecommerce players can recover abandoned baskets sends a push notification to the user. There are a few reasons why it is likely to work better than other channels.
First, if the customer bounced from the payment page to compare the price on other sites, he / she can really forget the car once the comparison is made.
A push notification, for example, 15 minutes after abandonment can serve to remind the customer of the car and lead to an actual purchase (of course, this is subject to the law of price comparison will actually for your website) .
Second, the customer may have dropped the car because distracted by something during the payment process. In this case, a push notification avoid distraction and leads to buy in passing.
4. Offer additional products for repeat purchases
Offering additional products based on a customer's past purchases is a great way to get repeat purchases from his customers. This can be done through push notifications segmenting your subscribers into multiple cubes based on their past purchases and sending them very relevant and very specific recommendations via push notification on your web browser.
Using push notifications as this requires a high degree of segmentation (narrower segments are more objective can send). However, if this is done smartly you will be able to pick up a ton of loyalty from your existing customers will begin to trust product cures for them and then send notifications about these products without having to do anything.
You can also go further and collect feedback on their products on this basis (if you have a low notification of click-through rate recommendations, maybe the user was not satisfied with the original purchase) .
It's all on my side! What other uses are using the push notifications website? Sound off in the comments section below.